If you know your site will grow in the near future, your website needs to be able to accommodate that growth with minimal impact to the site architecture, usability, and design. Wireframes help you identify flaws in site architecture or features and show you how well it flows from a user perspective. Wireframing provides an objective look at link names, paths to conversion, ease of use, navigation, and the placement of features. A feature may be pulled out because it doesn’t fit into your site's goals. Wireframing sets expectations about how features will be implemented by showing how features will work, where they will be located and how much benefit they'll provide. Seeing features clearly with minimal creative influence allows stakeholders to focus on other aspects of the project.
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